Aspect: U.S. Market Popularity & Richfield’s Reliability
The freeze-dried candy craze has officially taken over the United States — thanks in part to viral content on TikTok and YouTube. Colorful, crunchy, and packed with a flavor explosion, treats like freeze-dried rainbow candy and sour gummy worms are now top sellers online and in boutique candy shops.
With this demand skyrocketing, candy brands across the globe are trying to find reliable suppliers who can scale up quickly. But there's a new twist in the market: Mars has decided to sell their own freeze-dried Skittles directly, which means fewer raw candies available for other companies that depended on Mars' supply. That puts smaller brands in a bind.
Enter Richfield Food — a global leader with over 20 years of freeze-drying experience, certified by BRC, SGS, and even the FDA for its lab and GMP facilities. Not only can Richfield manufacture high-quality candy that rivals popular brands, but it also handles the entire freeze-drying process in-house. This independence ensures that your supply chain is safe, efficient, and immune to the Mars bottleneck.
If you’re a candy startup or expanding e-commerce brand, choosing Richfield isn’t just about getting a product — it’s about getting a solution. With OEM/ODM support, customized shapes and flavors (including jumbo and square rainbow candy), and industry-level output capacity, Richfield helps brands scale without worrying about ingredient shortages or price instability.
Now that the U.S. freeze-dried candy market is booming, having a trustworthy partner like Richfield is more crucial than ever.
Post time: Apr-16-2025